Newcastle city centre fashion retailers and designers will take centre stage at a spring runway event organised by Newcastle-based Façon, Australia’s only
independent fashion magazine, and sponsored by Newcastle Now Business Improvement Association.
The association is a major partner and is providing funds to assist with staging the large-scale evening event on November 8 at Newcastle Museum.
Newcastle Now executive manager Richard Christian said the spring event would have wide appeal and would be staged towards the end of a challenging year for city centre retailers.
“What we really like about this event is that it celebrates our creative and retail fashion industry as well as helping small businesses in the city,” he said. “Lara is a passionate advocate of the city and we are looking forward to working with her to bring her ambitious vision to life.”
Fashion retailers and designers will be included in a special “mini” edition of Façon, which will be distributed at the event and at outlets throughout the city. Façon director Lara Lupish is managing the magazine, which will feature styling and professional photography, as well as special offers to entice shoppers.
“We have amazing design talent here in Newcastle and a lot of hard-working retailers,” said Lupish. “I want to do what I can to support them and the combination of the runway event and mini magazine will hopefully create a buzz in the lead up to Christmas .”