Newcastle Now

News

07 September 2018

New Digital Marketing Strategy

We’ve been working on a digital marketing strategy designed to ramp up promotion of our member businesses. A range of new digital assets will complement Newcastle Now’s existing digital footprint and provide more opportunities for exposure for businesses in the city centre.

The key objective of this strategy is to become more sophisticated in the way we develop and segment our target audiences. Part of the strategy will include developing a new, more focused business facing social media presence.

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